orExplore website

Alfred is more than just an app.

It is a whole ecosystem !

To Discover

Scan Recognize Learn

With the label recognition, Alfred gives you quick and easy access to the complete description of a wine in seconds. Wine knowledge at your fingertips.

To Taste

Inspire Rate Share

Alfred lets you track sommeliers’ tasting notes to refine your taste. Be inspired by them, easily keep notes of what you like and share your discoveries.

For Advice

Find Pair Buy

Never be alone in your passion. Alfred puts you in touch with a professional sommelier who can, at any time, offer you services and advice. Whether it be for a recommendation that suits your taste, a delivery, a food and wine pairing, updating your inventory, your sommelier is right there with Alfred.


The global human expertise about wine married to state-of-the-art technology

Read the blog

All blog posts
18 May 2017

Jurançon : wine nobility

A legend says that the future great king, Henri IV, was baptized in the wine of Jurançon. The texts say that Henri II of Navarre, also called Henri d’Albret, who had bought a vineyard in Jurançon, brought his grandson into history with “lips rubbed with a clove of garlic and moistened with ‘A drop of Jurançon”. Produced on 1000 hectares of vineyards planted on the slopes of steep hillsides, the wine of Jurançon draws from its royal history. We wanted to explore it.

Read more
10 May 2017

Douro : an heritage vineyard

In 2001, the Douro, in Portugal, was added to the short list (7 in all) of the wine-growing territories inscribed on the World Heritage of Unesco. We went to have a look at this place chosen amongst all.

Read more
4 May 2017

Wine and movies : surprising pairings

This week we wanted to explore the significant cinematographic works that pay tribute to wine. Obviously, we are as interested in the Anglo-Saxon as in the European repertoire, each offering a different vision of the world of wine.

Read more

The perfect pairing

Sign up now and begin your journey with Alfred.