Application | Shop | Diamond services

Discover Alfred

Sign up
Have in mind only one thing:

The pleasure of wine tasting

Find the bottle that you are looking for in a store near you purchases

Buy or sell products in our exclusive online shop at www.alfred.vin

Receive valued advice for your future

Enjoy each bottle in its optimal tasting range

View the market value of your bottles

Enjoy a well-ordered cellar and a simplified management tool

Sign up


Begin your experience

You are on the verge of discovering a fabulous universe of services destined for the wine world by uniting technology with human expertise.


Buy rare wines that you will not find anywhere else

Obtain wines from the cellars of our Alfred members or directly from the winemaker.

Begin shopping

The Alfred warranty

You will automatically benefit from one year warranty on all products purchased in our online store

Learn more

Diamond services


Taking and validation of inventory


Relocation of a wine cellar


An intervention in the event of an incident


The storage of your wine bottles


The “sommelier at your home” service

Read the blog

All blog posts
6 February 2020

1729: Ruinart, the oldest Champagne domain

To evoke the name Champagne without thinking of Ruinart is practically impossible. Almost 300 years of history is not commonplace. To enter the Ruinart universe in the very heart of Reims is to feel very privileged. All this impressive and long history, this majestic domain, the famous chalk, the splendor of the site itself, without forgetting the delicacy and the great reputation of its excellent champagnes recognized all over the world. In this grandiose environment, everything breathes beauty and luxury, refinement and finesse: art is everywhere.

Read more
30 January 2020

Education and learning

When opening our first restaurant I put myself in charge of the bar and didn’t know much about spirits. But because I can get pretty obsessive I spent years studying what is now a profession. This is also through education that I gained most of my clientele. I made it my mission to get customers to enjoy something they said they didn’t by the end of the night. The idea behind the Rum Club of Quebec was also to educate people on how to drink rum, how rum is made and to open their minds on the different rums available around the world. With the growing demand on spirits I truly think that education should be a major priority to any brand along with transparency. 

Read more
23 January 2020

The cost of wine

In the world of wine, we can find almost everything and its opposite: from the 4 liter vinier to the bigger formats of vintaged champagne, including the bottle at $ 9 and the grand cru at $ 6,000. We can also understand that the rarity and prestige of the product will influence its price. Collectors of “labels” will give more importance to the known wines as they will be considered as a safe investment.

Read more