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The pleasure of wine tasting

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Enjoy each bottle in its optimal tasting range

View the market value of your bottles

Enjoy a well-ordered cellar and a simplified management tool


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You are on the verge of discovering a fabulous universe of services destined for the wine world by uniting technology with human expertise.


Buy rare wines that you will not find anywhere else

Obtain wines from the cellars of our Alfred members or directly from the winemaker.

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The Alfred warranty

You will automatically benefit from one year warranty on all products purchased in our online store

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Diamond services


Taking and validation of inventory


Relocation of a wine cellar


An intervention in the event of an incident


The storage of your wine bottles


The “sommelier at your home” service

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18 September 2018

Whisky : an investment or an expense?

The record breaking sale of two 1926 Macallan bottles for 1.1 and 1.3 million dollars leaves no doubt: the whisky contained in the bottle certainly is not worth this much money.* With the constant demand for Scotland’s whisky (scotch) and Japanese whisky, the speculative investment based on rarity and singularity of the product has taken the market by storm, which has not necessarily pleased amateurs of whisky as they would rather just be able to experience the tasting all these wonderful products.

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11 September 2018

Vinopera at Châteauneuf-du-Pape

Two passionate wine lovers, Laurence Féraud, winemaker at Domaine du Pegau, and Michel Granier, sommelier and wine merchant, put their skills, ideas, and music together to open, in the very famous village of Châteauneuf-du-Pape, a unique place.

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4 September 2018

Le Parloir : a concept to discover!

Alfred is proud to present an outstanding partner. Newly installed in Montreal, Le Parloir offers the wine enthusiasts various advantages. Inspired by a stay in Germany with a producer who had turned his cellar into a magical place like this, Le Parloir – private cellars, opened in October 2017. The founder and president, Sandrine Balthazard, of the Balthazard agency, is at the origin of this brand new concept, the first of its kind.

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