On the blogby Alfred
April 28 2016

Giuseppe Quintarelli, the wonderful case of a business succession in the wine world!

by Guy Doucet

For close to 21 years, I have been involved with an organization that brings together over 1,800 business leaders from Quebec, Belgium and Switzerland. The high level organization, Le groupement des chefs d’entreprise, wants to create links between entrepreneurs while enabling them to learn from their peers. It is masterfully led by John Ethier, who acts as chairman of the board, and Michel Bundock, who is our CEO. Coincidentally or not, it is with John and his company, IMS Identification Multi Solutions, that we created the Alfred labels that help us manage precisely our wine inventory by indentifying accurately our bottles.

Last week, we held our annual convention, the G500 pour les initiés. I consider it a true moment of redefinition where I am able to rub shoulders with many local and international entrepreneurs, all sharing the same involvement with entrepreneurship and a desire to contribute to the future of our society. During this great encounter, we attended rewarding conferences where we were told of real life experiences like that of Marc Dutil, head of Canam Beauce, involving a family succession that gained the company more than a billion canadian dollars in 10 years. There was also my friend Michel Toupin of Proco Constructions, who shared, with humor and humility, the achievement he experienced with an ownership transfer he has been implementing in the past 10 years. Whatever the field in which you have established your business, you will always learn from your peers. Knowing that successful entrepreneurs have experienced hardships similar to mine has inspired me to go on, even during the hardest moments.

Wine is a universe in which we must marry art, agriculture and trade. As is often the case in the business community, some entrepreneurs touch us more than others through their common values and the motives behind their endeavour. Such is the case with Giuseppe Quintarelli, an artisan I wish you to discover through my words and the stunning pictures from Pasquale Charland.

Giuseppe Quintarelli died in early 2012, at the age of 84, the youngest member of his winemaking family. In the mid-50’s, He acquired his family’s estate, located in the Veneto region of Italy. He has been able to show the world, better than anyone, the seductive quality and character of the Valpolicella and Amarone wines by growing high quality grapes in the best terrains possible. He has done it with great passion and talent. A true magician, he knows better than anyone how to transform a difficult vintage into an exceptional wine. The Giuseppe Quintarelli story is also a great one of entrepreneurial succession, involving his wife Franca Quintarelli, Fiorenza his sister, her husband Giampaolo Grigoli and their children, Francesco and Lorenzo, who I had the privilege of meeting. Quintarelli is to me a great incarnation of passion and the proper sense of things. The enterprise also shows a nice balance between business and the passion for wine, the respect for nature and managing the time to live well while doing things properly. Giuseppe has passed, but we can feel his presence at the vineyard as well as through his legacy to his family.

In today’s world, where we are constantly searching for the meaning of life, Guiseppe Quintarelli, Marc Dutil or Michel Toupin are examples I strive to imitate. These passionate people show us that we can evolve and change while preserving our own values.

For me, these entrepreneurs are women and men I admire because they make sense of our world, in a way that helps us do our part to make it better.

Guy Doucet
President et founder of Celliers intelligents inc.

Photo story by Pasquale Charland

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