On the blogby Alfred
November 28 2019

Trend in wine consumption

by Sébastien Légasse

We know that wine consumption is gaining ground in Quebec, with an increase of nearly 40% over the past 15 years according to Statistics Canada, and the province is in first place in terms of market share of wine sales. The average annual growth rate of total wine sales over the past 10 years has been of 4.2% in Canada. But what about France? Here is a brief portrait of the evolution since 2000 in France, according to the International Organisation of Vine and Wine (IOV):

Generalized decrease in the following aspects:

Such statistics lead us to make certain assumptions. The fact that wine production has decreased almost three times more than the decrease in the area of vineyards suggests that the quality of the wine has improved. The yield (the quantity of hectolitres per hectare) is one of the factors that influences the quality of a wine. It is particularly influenced by the way the vines are pruned and if an environmental-friendly harvest is carried out, which removes bunches before maturity. The juice is then more concentrated and the quality of the wine will benefit from this improvement. So in theory, we would have less “big red staining products” in circulation, which is good news, also for our enamel. The decrease in consumption can be explained by a better quality and, therefore, an overall more expensive wine consumption habit. Awareness of responsible driving can also justify this decrease, as well as a better knowledge of the wine world, which leads to a desire to drink better products. In Québec, we are all aware of the craze for spirits, particularly for local distilleries; but in France, consumption has been relatively stable since the 1960s, according to the WHO.

In Québec, with Vinexpo’s forecasts, wine consumption should increase by 10% over the next five years. To this end, here is what Ian Purtell, restaurant director at Coureur des Bois Bistro Gourmand, tells us about current trends in the restaurant industry:

“I think we are seeing strong growth in mixology; customers no longer hesitate to invest in cocktails that can bring emotions to life, one drink at a time. For wines, white is certainly gaining ground. People consume more and more white wines, as they are more digestible and are just as versatile as their reds counterparts.”

Finally, we can see that the wine market is still in motion and that the trend in consumption is to emphasize product quality. We also see this with the producers’ adherence to the principles of organic viticulture, which is certainly not a simple way trend that will evanesce in the near future. 

Here are some organic wine suggestions for this week:


Emiliana Signos de Origen La Vinilla 2017

White wine, 750 ml

Code SAQ : 11639037  | Regular price : 22,00 $


Domaine Marcel Deiss 2017

Red wine, 750 ml

Code SAQ : 12185410  | Regular price : 31,75 $

Domaine Des Roches Neuves Terres Chaudes 2018

Red wine, 750 ml

Code SAQ : 13678355  | Regular price : 45,75 $

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